Association for Responsible Mining Survey
Name:
Email Address:
1. What country are you based in?
USA
UK
Ireland
France
Germany
Spain
Italy
Other
1a. If other, what country are you based in?
2. What price premium (over standard commodity gold) do you believe jewellers would be willing to pay for fair trade gold?
No premium
<2%
2%-5%
5%-10%
10%-15%
>15%
Don't know
3. What proportion of jewellers would be willing to pay this premium?
none
<5%
5%-10%
10%-15%
15%-20%
>20%
don't know
4. Please give reasons why you believe jewellers would be prepared to pay this premium.
5. What price premium (over standard jewels) do you believe consumers would be willing to pay for fair trade jewels?
no premium
<2%
2%-5%
5%-10%
10%-15%
>15%
don't know
6. What proportion of jewellery consumers would be willing to pay this premium?
none
<5%
5%-10%
10%-15%
15%-20%
>20%
7. Please give reasons why you believe consumers would be prepared to pay this premium.
8. What is the minumum investment in marketing and sales support you would you require to create sustainable demand for fair trade gold? How would you like it to be sold to consumers? What information and tools would help you sell this?